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MEETINGS & INCENTIVES IN GREECE
T
he international Meetings, Incentive, Conference and Exhibition (MICE)
industry has been growing over the past few decades into a mature
business sector, driven by the globalization and increase in cross-border
trade. The demand for services in the organization of corporate tours is
growing, and the meetings industry has a quite stable, long-term outlook for
development in the future.
For these reasons, developing incentive travel and conference tourism is a
major and essential priority for Greece. Our country can become the ideal
destination for such purposes because of its unique geographical position,
high standards of security, ideal weather conditions, rich cultural heritage,
thousands of monuments and sights and major conference facilities
(purpose- built and in-house) throughout the country. These are the
significant factors for selecting Greece as a destination for international
congresses and meetings.
Through successfully staging major events like the 2004 Olympic Games,
Greece had proven its credentials to host events of any magnitude. We
have the ability to host any local or international meeting, incentive,
conference and exhibition event, with world-class business and conference
facilities complemented by excellent leisure tourism attractions and
hospitable, welcoming, skilled and competent people.
The aim of the Greek National Tourism Organisation?s policy and strategic plan is to target on everyone who travels for
business or who books business travel as well as organisers of events, conferences, meetings, team incentive trips or
teambuilding activities
Therefore, the Greek National Tourism Organisation (GNTO) is actively working, together with the private sector, at
improving seasonality by enhancing and promoting Greece?s all-year, easy-to-do and value-for-money experiences for
business travellers. Our first priority is to make Greece the ideal destination for international meetings and incentives. For
this reason, initiatives such as MEETINGREECE, are not only extremely valuable but also absolutely necessary in order to
highlight Greece as the perfect place that combines business with pleasure.
Konstantinos Zikos
President of Greek National Tourism Organisation